The Psychology of Now: Why is the future more tantalising than the present?
We live in a ‘Buy Now’ culture. One that rewards impulsiveness and instant gratification. The buy now, pay later marketing phenomenon is so successful, that multi-million pound campaigns are designed to specifically target those who are vulnerable to temptation. Spend your hard-earned money now, and repent at leisure. Why is living in the moment so difficult to achieve? We live in the Age of Distraction, where multi-tasking is an expectation, a skill to acquire. Employers see